Your Ecommerce Migration Starts Here
Download the Free Decision Kit: The No-Nonsense Guide to Ecommerce Migration
Thinking about switching platforms but unsure where to begin? You're not alone. For many businesses, migration feels like a minefield - full of risk, cost, and confusion.
That’s why we created the Symphony Commerce Decision Kit: a clear, practical resource to help you make the right call.
Inside, you'll find:
- A checklist to assess whether your current platform is holding you back
- A roadmap for building a strong business case and aligning internal teams
- Guidance on vendor selection, cost justification, and risk reduction
- Truths about what happens if you delay and what to expect when you move
Whether you're scaling, streamlining, or breaking free from technical debt, this guide is your first step to migrating with confidence.
In the Press
Symphony Commerce Featured in WIRED and The Independent
We've made waves in two of the most influential business and technology publications in the world - WIRED and The Independent - shining a spotlight on our approach to digital commerce and why embracing complexity is the key to sustainable growth.
WIRED: Escape the Frankenstack
By Matt Smith, CEO of Symphony Commerce
In a WIRED feature written by our own CEO, Matt Smith, we tackle one of the most costly and common problems in modern business technology: the Frankenstack.
The piece pulls no punches, outlining how years of patches, plugins, and quick fixes can leave businesses trapped in an expensive, fragile, and inefficient tech ecosystem - and what to do about it.
Key takeaways from the article:
- Frankenstacks bleed budgets through integration tax, manual “glue work” and data drift that damages decision-making.
- The more you patch, the harder it becomes to start over - leading to cultural tech debt and scaling paralysis.
- Leaders must recognise the subtle signs: distrust in reporting, heavy reliance on spreadsheets, and development teams spending more time patching than innovating.
- The way forward is platform thinking: fewer, smarter systems that are composable by design and orchestrated to work together seamlessly.
- True transformation is about infrastructure as much as interface - if the back-end can’t keep up, the front-end will fail.
“If your roadmap is being driven by what breaks next, you don’t have a transformation strategy - you have a tech survival plan.” – Matt Smith, CEO, Symphony Commerce
The Independent: Tech Taxes and the True Cost of Missold ‘Digital Transformation’
In The Independent, Symphony Commerce exposes the “tech tax” - the operational and financial cost of buying into overhyped digital transformation promises that fail to deliver.
The article highlights how rushed tech decisions, driven by fear of falling behind, lead to fragmented systems, low adoption, and wasted investment.
Key takeaways from the article:
- Nearly 60% of companies regret at least one tech purchase in the past 12–18 months, with over half suffering financial setbacks.
- The biggest mistake? Chasing features instead of fit, and software instead of strategy.
- Poor alignment, patchy training, and weak adoption processes turn new platforms into just another unused login.
- Leaders should ask hard questions before buying: Will it adapt to us? Will our teams use it naturally? Can it scale without locking us in?
- Real transformation partners focus on business logic first, designing platforms that quietly enable growth without forcing you to compromise.
“Freedom from the tech tax starts with asking better questions.” – The Independent feature on Symphony Commerce
🔗 Read the full Independent article
Strategy Spotlight
From Pricing Psychology to Platform Pains
The most effective digital commerce strategies aren’t always the loudest. In this issue, we’re looking at two areas that often get overlooked but can make or break your long-term success.
Beyond Discounts: How Smart Pricing Builds Lasting Loyalty
Price cuts win attention, but strategy wins trust. This article explores how modern businesses are using pricing as a loyalty lever from volume-based deals to intelligent discount automation.
Learn how to drive margin and retention at the same time.
Why Outdated Ecommerce Platforms Are Holding You Back
Clunky checkouts. Rigid admin panels. Load speeds that feel like dial-up. If this sounds familiar, it’s costing you more than just patience.
This piece lays out what outdated tech is really doing to your bottom line and how to escape it.
Migration Without the Mayhem
What to Expect During an Ecommerce Migration
Worried that ecommerce migration means downtime, disruption or damage to your revenue? You’re not alone - but it doesn’t have to be that way.
In this quick 5-minute interview, Hannah Spencer, Client Success Director at Symphony Commerce, walks through what a well-executed migration really looks like and how our clients avoid the common traps.
🔗 Learn more about our migrations at symphonycommerce.io
Real Results
How Techpoint Scaled B2B and B2C with Symphony Commerce
Techpoint Distribution , a fast-growing distributor of electrical and tech accessories, needed a digital commerce engine that could scale in both directions - B2B and B2C. Their previous platform was holding them back with limitations around fulfilment, product syncing, and complex order management.
Since switching to Symphony Commerce, they’ve transformed their operations and unlocked smarter growth.
Key results:
- Expanded into B2C without disrupting core B2B workflows
- Automated fulfilment and product syncing
- Connected ecommerce with their internal systems for better efficiency
- Streamlined operations and reduced manual admin
Recognition Where It Counts
Shortlisted for Investment Award at the North West Business of the Year Awards
We’re proud to share that Symphony Commerce has been shortlisted for an Investment Award at the 2025 North West Business of the Year Awards.
This nomination recognises the strategic investments we’ve made in platform innovation, talent growth, and customer success — and the impact those investments are having across the digital commerce ecosystem.
Behind the Scenes at Symphony
Quizzes, Chaos and a Highly Competitive Round of Duck Herding
At this year’s Symphony Summer Social, we swapped dashboards for duck calls and embraced a full day of team bonding at the beautiful Shrigley Hall.
Highlights included:
- Taskmaster-style challenges
- Trivia quizzes with loose scoring rules
- A surprisingly strategic session of duck herding
- Some well-earned sunshine
It was a chance to step away from screens, reconnect as a team, and be reminded of the people behind the platform. Big thanks to everyone who joined us - human and feathered alike.