Building a Smarter Distribution Engine: How Techpoint Scaled B2B and B2C with Symphony Commerce

THE CLIENT

Techpoint Distribution

Techpoint Distribution is a leading UK distributor of smartphone accessories and parts, serving both trade and retail customers. As the business evolved, Techpoint saw an opportunity to modernise its digital operations - creating a more seamless experience for its customers while future-proofing for growth.

Originally operating through Cin7’s B2B portal, Techpoint partnered with Symphony Commerce in May 2023 to create a more flexible ecommerce ecosystem that would complement Cin7’s inventory management capabilities.

Since then, the business has expanded into B2C, introduced automation across fulfillment, and significantly enhanced its B2B customer journey. The result? A streamlined commerce engine built for scale, efficiency, and long-term growth.

Key Ecommerce Challenges Holding Back B2B Growth

Before migrating to Symphony, Techpoint had outgrown its existing setup and encountered several operational constraints:

• Limited B2B Functionality: Cin7’s out-of-the-box B2B portal offered strong inventory control but lacked ecommerce flexibility - Techpoint needed customer-specific pricing, bulk ordering, and tailored delivery options.
  
  
• Restricted Design & UX: The previous platform didn’t reflect Techpoint’s professional brand or offer the frictionless experience customers expect.
  
  
• No Guest Checkout: Techpoint couldn’t capture direct-to-consumer sales, limiting their ability to explore B2C opportunities.
  
  
• Manual Fulfilment Processes: Limited integration between ecommerce and back-end systems meant order processing required significant manual input.
  
  
• Scalability Limits: Without a more adaptable frontend, growth into new channels and revenue models was out of reach.

The Solution: A Unified Ecommerce Platform Integrated with Cin7

By partnering with Symphony, Techpoint Distribution created a unified ecommerce experience that works seamlessly with their existing Cin7 system - bridging powerful inventory management with a scalable digital storefront.

Key improvements included:

• Advanced B2B Tools: Secure logins with account-level pricing, bulk ordering, and bespoke delivery rules ensure trade customers enjoy a smooth, personalised experience.
  
  
• New B2C Capabilities: With guest checkout enabled, Techpoint now welcomes retail customers into the same system - maximising reach without doubling operational complexity.
  
  
• Integrated Systems: Symphony integrates directly with Cin7 and Techpoint’s warehouse solution, automating key processes from inventory to order fulfilment.
  
  
• Modern UX & Design: A clean, responsive website elevates the customer experience and reinforces Techpoint’s brand.
  
  
• Growth-Focused Features: Symphony is now supporting Techpoint on additional initiatives, including:
  
  
  • A reseller storefront model for select partners
    
    
  • Auto-replenishment workflows for high-frequency B2B customers
    
    

Results: Stronger B2B and B2C Ecommerce Performance, Powered by Integration

Since launching on Symphony, Techpoint has:

• Expanded into B2C with ease
  
  
• Enhanced B2B workflows and customer experiences
  
  
• Automated fulfilment with Cin7 integration
   
• Built the digital foundation for white-label resellers and auto-replenishment

With a flexible, scalable commerce ecosystem in place, Techpoint Distribution is now positioned to grow through customer-led innovation and efficient operations.