How GSC Computers Achieved 950% Ecommerce Growth via Symphony Commerce

THE CLIENT

GSC Computers

GSC Computers, a specialist retailer in custom‑built PCs and high‑performance computer hardware, migrated to Symphony Commerce in 2021 after outgrowing the capabilities of their previous PrestaShop platform.

As their customer base expanded and demand for bespoke PC builds increased, GSC needed a flexible, scalable ecommerce solution that could handle complex product data, automate inventory management, and deliver a premium online experience worthy of their brand.

Since launching with Symphony Commerce, GSC Computers has achieved more than 950% growth in online revenue, with their ecommerce platform now serving as the foundation for their business strategy and expansion into new markets.

Challenges

Before moving to Symphony Commerce, GSC Computers faced several critical obstacles that prevented them from scaling effectively:

• Rigid Platform Constraints
  PrestaShop’s structure made it difficult to add advanced functionality or customise key workflows to meet evolving customer needs.
  
  
• Limited Customisation Options
  GSC wanted to build a Custom PC Configurator, enabling customers to design and price their own PCs using compatible components which is something their old platform simply couldn’t support.
  
  
• Template Restrictions and Design Limits
  Fixed layouts made it challenging to create an experience that matched GSC’s technical audience or showcase products in a dynamic, visually engaging way.
  
  
• Manual Stock Updates
  Without live supplier feeds, stock levels were managed manually leading to time‑consuming admin, occasional inaccuracies, and potential overselling.
  
  
• Clunky Order Management
  Customer updates, order statuses, and communication workflows were manual and inefficient, lacking the automation required to deliver a professional, seamless experience.

Solutions

Partnering with Symphony Commerce, GSC Computers gained the freedom, flexibility, and automation they needed to transform operations and meet the expectations of both enthusiasts and enterprise buyers.

Key capabilities introduced included:

• Custom PC Configurator
  GSC can now offer customers a powerful, user‑friendly configurator that allows them to build and price custom PCs from a catalogue of thousands of compatible components in real time.
  
  
• Complete Design Freedom
  A fully bespoke design brings the GSC brand to life, appealing to its performance‑driven audience. Symphony’s content tools allow GSC’s in‑house team to update campaigns, banners, and product listings instantly with no developer required.
  
  
• Automated Supplier Stock Feeds
  Live inventory integrations with key suppliers keep stock data and product availability accurate at all times, reducing manual workload and customer disappointment.
  
  
• Enhanced Order Management and Automation
  A custom order‑status workflow mirrors GSC’s physical build process from Order Placed through Being Built and Awaiting Parts to Dispatched and Complete. Customers receive automatic updates throughout, enhancing transparency and trust.
  
  
• Scalable, Cloud‑Ready Infrastructure
  Built on Symphony Commerce’s enterprise‑grade architecture, the platform delivers speed, uptime, and flexibility ensuring the site scales smoothly with demand and product range expansion.

Expansion

Following the success of their UK site, GSC Computers launched a dedicated Irish storefront using Symphony’s real time store orchestration platform Tempus enabling multi‑region operations from a single backend.

Tempus from Symphony Commerce provides a single source of truth for all data, automatically syncing product, pricing, stock, and order information across sites.

Key benefits include:

• Centralised Data Management – Manage product content, pricing, and stock once, with instant updates across all sites.
  
  
• Real‑Time Consistency – Ensure customers in the UK and Ireland always see accurate availability and pricing.
  
  
• Unified Order Processing – Orders from both regions flow into one system for efficient fulfilment and reporting.

This real‑time orchestration has transformed GSC’s cross‑border operations, allowing the business to expand confidently without adding unnecessary complexity.

Outcomes

Since migrating to Symphony Commerce, GSC Computers has:

• Achieved over 950% growth in online revenue
  
  
• Eliminated manual stock and order management
  
  
• Introduced a bespoke Custom PC Builder that drives higher engagement and conversion
  
  
• Expanded into new markets with automated, multi‑site functionality
  
  
• Built a scalable digital ecosystem ready for continued growth
  
  

Symphony Commerce has given GSC the agility, automation, and design flexibility to evolve at the pace of technology and the confidence to continue innovating.