Symphony Commerce Wins Investment Award!
Recognised for Innovation, Growth and Vision
We’re incredibly proud to announce that Symphony Commerce has won the Investment Award at the 2025 North West Business of the Year Awards!
This accolade celebrates the bold decisions, innovation, and sustained growth that have positioned Symphony as a leader in modern digital commerce.
The award recognises our continued investment in product innovation, including the expansion of the Symphony platform, the rollout of next-generation features such as Fortis, and the launch of our partner ecosystem, Ensemble.
“This award reflects the vision, talent, and trust that drive Symphony forward. We’re proud to build technology that doesn’t simplify complexity, but helps businesses embrace it.” - Matt Smith, CEO, Symphony Commerce
Introducing Ensemble: The Symphony Partner Ecosystem
Collaborate, Co-Market, and Grow Together
We’re excited to unveil Ensemble, Symphony Commerce’s new partnership programme for integration partners, composable tech providers, agencies, consultants, and digital transformation specialists.
Ensemble offers three partner tracks (Referral, Solution, and Technology) each designed to create new revenue opportunities, shared innovation, and stronger customer success stories.
Why join Ensemble?
- Earn revenue through referrals and co-marketing opportunities
- Get roadmap insights and enablement tools to support shared customers
- Collaborate on composable, best-in-class digital commerce solutions
Together, we’re creating harmony in digital commerce.
Meet Nexus: White-Label Stores, Reimagined
Your Platform, Their Brand, One Source of Truth
Nexus is Symphony Commerce’s new white-label store solution, empowering wholesalers and distributors to create and manage branded reseller stores with ease.
With Nexus, you can:
- Launch fully branded, high-performing white-label stores in minutes
- Maintain consistent product data and pricing across every reseller site
- Empower resellers to sell independently while you retain central control
Nexus is already helping Symphony clients like Giacom and GSC Computers deliver seamless multi-channel ecommerce experiences at scale.
Case Study Spotlight: Good Hand
From Frustration to Functionality
Good Hand, a hygiene and washroom solutions provider, made the switch to Symphony Commerce after hitting the limits of their previous ecommerce platform.
They needed a flexible, modern platform that could handle complex B2B pricing and customer-specific ordering without creating extra admin. Symphony delivered exactly that.
Key results:
- Streamlined product management and order workflows
- Improved site usability and speed for trade customers
- Simplified content updates and backend processes
- Future-ready infrastructure for long-term scalability
Free Download: The No-Nonsense Guide to Ecommerce Migration
Your Roadmap to a Seamless Platform Switch
If you’re considering a platform migration, this Decision Kit is your must-read starting point.
Inside, you’ll find:
- A step-by-step migration checklist
- How to align teams and avoid disruption
- Real-world guidance for risk-free replatforming
- Tips for turning migration into a strategic advantage
👉 Download the Free Decision Kit
Why Strategic Ecommerce Migration Matters
Matt Smith, CEO of Symphony Commerce
Is your ecommerce platform powering your growth or quietly holding you back?
In this in-depth interview, Matt Smith, CEO of Symphony Commerce, explains why ecommerce migration is now a strategic decision that impacts scalability, customer experience, and profitability.
Watch to discover:
- The hidden costs of staying on an outdated platform
- The warning signs your business has outgrown its tech stack
- How Symphony helps businesses migrate without disruption
- What long-term success looks like after migration
Soundtrack Your Ecommerce Strategy
Breaking the Chains of Compromise
You’ve decided to upgrade your digital commerce platform and now it’s time to act. This high-energy playlist is all about momentum and execution, helping you break free from inefficiency and build for the future.
More Security, More Sales
How OTPs Build Buyer Confidence and Boost Conversions
When it comes to B2B transactions, trust is everything. One-Time Passwords (OTPs) don’t just protect accounts… They build confidence at checkout too.
In this blog, we explore how adding OTP authentication can:
- Increase buyer confidence and repeat purchases
- Reduce cart abandonment caused by security concerns
- Protect against credential theft and account misuse
Security shouldn’t be a barrier to conversion. It should be a driver of it.
Building a Composable Ecommerce Ecosystem
A Guide for IT Leaders
Composable commerce is more than a buzzword. It’s a strategy for future-proofing your tech stack.
In this technical deep dive, we explain how IT leaders can:
- Design flexible, modular architectures that evolve with business needs
- Reduce vendor lock-in and enable faster innovation
- Connect data, operations, and experience layers for true orchestration
Why Customer Experience Should Drive Your Ecommerce Migration
Because the Best Platform Upgrades Start with People
Too many migration projects focus on systems, not stakeholders. This piece explores how successful migrations put user experience (both internal and external) at the centre of every decision.
You’ll learn:
- Why customer experience is the most overlooked success metric in replatforming
- How UX alignment reduces friction, speeds adoption, and increases ROI
- How Symphony’s structured approach keeps customers at the heart of transformation
You’ve Spoken; We’ve Delivered
New Features That Redefine Control, Confidence, and Clarity
Every update we release at Symphony Commerce is shaped by real-world business challenges and we’re continuing to give B2B brands even more power to work smarter all the time.
Customer Permissions: Fine-Grained B2B Access Control
B2B buying teams are rarely a single person. They’re departments, hierarchies, and approval chains. With Customer Permissions, Symphony now gives you total control over who sees what and who can take action inside each customer account.
The result? Precision access for every user, without the headaches of custom development.
What you can do:
- Assign roles and permissions across multi-user customer accounts
- Define who can view products, approve baskets, or manage billing
- Reduce unauthorised orders and increase accountability
Four default roles make setup simple: Superuser, Standard, View Only, and Restricted - covering every scenario from admin oversight to order approval.
Give every buyer the access they need and nothing they don’t.
🔗 Learn more about Customer Permissions
Returns: Self-Serve Returns for a Better Customer Experience
Returns shouldn’t be a pain point. The new Self-Serve Returns feature gives customers a seamless, transparent experience while cutting down manual admin for your team.
How it works:
- Customers request and track returns directly from their account area
- Each return is linked to the original order for instant context
- Return reasons and notes speed up resolutions
- Refunds and stock updates happen automatically
Why it matters:
- Empowers customers to manage their own returns - anytime, anywhere
- Builds trust and repeat business through transparency
- Frees up your team for proactive support, not paperwork
A smoother process for your customers. Less friction for your team.
Coming Soon: Analytics & Reporting, Reimagined
Get ready for the biggest data upgrade we’ve ever launched. Our new Analytics & Reporting suite gives you complete visibility into performance combining ecommerce metrics, funnel tracking, and full marketing attribution inside one intuitive dashboard.
What to expect:
- Built-in web analytics tracking page views, events, and purchases
- UTM parameter tracking for accurate campaign performance
- Fully customisable dashboards with advanced filters, tables, and charts
- Server-to-server tracking for privacy-safe analytics, unaffected by ad blockers
- Zero data leakage. All data stays within the Symphony platform
Whether you want quick insights or deep-dive analysis, Symphony’s new analytics experience will deliver clarity, control, and confidence in every decision.
It’s everything you need to turn data into direction.
Let’s Talk About Your Next Move
Tell us about your goals (the more complex, the better) and we’ll show you exactly how Symphony Commerce can accelerate your digital commerce growth without compromise.
Whether you’re planning a migration, exploring composable architecture, or simply looking for a partner who understands B2B complexity, we’re ready to help.
📞 Get in touch and let’s build something extraordinary together.
🔗 Visit Symphony Commerce: Explore our website to hear more of our customer success stories, read more industry insights and experience the Symphony difference.
Until next time, keep orchestrating your success with confidence.
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