The Score Issue #1: Symphony's Crescendo - Investment, Innovation and Industry Disruption
Read Time 15 mins | Mar 10, 2025 3:40:43 PM
It’s about orchestration. It’s about bringing together the right technology, insights, and expertise to help our clients not just compete but thrive in an ever-evolving landscape.
That’s exactly why we’re launching The Score, a bi-monthly newsletter designed to keep you ahead of the curve. Every two months, we’ll bring you the latest Symphony developments, exclusive previews of new features, and key platform enhancements to help you navigate digital commerce with confidence. More importantly, it reinforces our commitment to delivering not just a platform but an ongoing partnership of support, expertise, and innovation.
So, let’s dive into what’s new at Symphony Commerce!
The Shopblocks to Symphony Commerce Rebrand Explained
If you’ve been with us for a while, you’ll know we’ve always been dedicated to pushing the boundaries of digital commerce. But the world of ecommerce is evolving rapidly, and we knew we needed to evolve too.
Our transformation from Shopblocks to Symphony Commerce isn’t just a new name, it’s a statement of intent.
Why Symphony?
B2B digital commerce is complex. It involves multiple moving parts - pricing structures, customer hierarchies, integrations, and more. A rigid, one-size-fits-all approach just doesn’t work. Symphony Commerce represents the harmonious orchestration of digital commerce solutions, built from the ground up to honour the complexity of B2B and empower businesses with flexibility, scalability, and innovation.
What’s Changing?
- A refined identity that better reflects our bold vision, agility, and ability to deliver enterprise-grade solutions.
- More investment in platform innovation, ensuring you always have access to cutting-edge features.
- A growing team of B2B ecommerce specialists dedicated to helping you scale.
What’s Staying the Same?
- The same unrivalled support and customer-first approach that sets us apart.
- Our commitment to Commerce Without Compromise - empowering businesses like yours to thrive, not just survive.
- A platform purpose-built for B2B, with no compromises on functionality, flexibility, or performance.
This evolution is for you, our clients, ensuring that Symphony Commerce remains the best partner for your digital commerce journey.
£2M Investment Secured – What It Means for You
We’re thrilled to announce the successful completion of a £2M investment round, marking a significant milestone in our journey as the leading B2B digital commerce platform. While this is great news for us, it’s even better news for you, our valued clients.
What does this mean in real terms?
- Investment in Platform Innovation – Expect a ramp-up in new features and functionality designed to drive efficiency, automation, and growth.
- Scaling Our Talent – We’re growing our expert team to ensure you continue to receive unrivalled customer support and strategic guidance.
- Enhanced Performance and Stability – We’re doubling down on ensuring Symphony remains the most agile, scalable, and resilient B2B ecommerce platform in the market.
This funding allows us to push forward at pace, making sure Symphony Commerce continues to deliver Commerce Without Compromise.
Read More About Our Investment Round →
Partnerships that power ecommerce without compromise.
A Leadership Team Tuned for B2B Excellence
Symphony Commerce has always been built for the complexities of B2B. Now, with our expanded leadership team, we’re more equipped than ever to deliver on that promise.
- Matt Smith – CEO – A proven leader in B2B, Matt brings deep expertise and a relentless drive to disrupt and elevate digital commerce solutions. Having led the transformation of Barrett Dixon Bell (BDB) into a global force in B2B marketing, Matt knows exactly what it takes to help businesses scale with confidence.
- Ella Lim – CFO – A financial strategist with a track record of delivering sustainable growth, Ella ensures Symphony remains operationally strong and future-focused.
- Hannah Spencer – Client Services Director – That’s me! My mission is to ensure every client receives the highest standard of service and support, helping you maximise the potential of Symphony Commerce.
- Strength in Numbers – Alongside Matt and Ella, we’ve made strategic hires across development, customer success, sales, and marketing to ensure you have the best team supporting your digital commerce ambitions.
With this powerhouse team in place, Symphony Commerce is primed for the next stage of its journey, one that puts our clients at the heart of everything we do.
You've Spoken; We've Listened – Platform Enhancements That Put You in Control
At Symphony Commerce, your feedback drives our innovation. We've been listening closely to your biggest challenges, and we're excited to introduce a range of powerful new features designed to make your B2B digital commerce experience smoother, smarter, and more flexible.
Zones & Panels – Instant Website Content Management
The Challenge: Managing promotional content across multiple brands, pages, and products was time-consuming and inefficient. The Solution: Zones & Panels lets you update website messaging instantly across multiple pages.
- Zones act as flexible, rule-based placeholders.
- Panels allow you to define the designs and content displayed within those Zones, ensuring consistency and efficiency.
Merchandising Placements – Smarter Cross-Selling & Upselling
The Challenge: Businesses lacked a simple way to cross-sell and upsell during checkout. The Solution: Placements makes it easy to suggest add-ons at checkout, increasing average order value.
- Display relevant accessories, related products, or bundle offers on the basket page.
- Encourage customers to add more to their order with seamless product recommendations.
Enhanced Customer Registrations – Greater Flexibility for B2B Approval
The Challenge: Previously, customer account creation only required basic information - limiting B2B businesses that needed more process driven onboarding The Solution: Our new Customer Registrations feature offers:
- Approval options – Choose whether new customers need approval before shopping.
- Custom data collection – Gather essential business details at registration.
- Auto-approval workflows – Set up automatic approvals based on customer responses.
Enhancements Coming Soon
We’re always evolving, and here’s what’s on the horizon:
- Orders Index – Previously in ALPHA, this powerful feature is about to roll out into BETA.
- Click & Collect Delivery Option – More flexible fulfilment options for your customers.
Solutions that remove the barriers between innovation and execution
Introducing Fortis – The New Standard in B2B Discounts and Promotions
We get it - B2B pricing is complicated. That’s why we built Fortis, the latest enhancement to Symphony Commerce that gives you total control over discounts, bundles, and promotions.
Why You Should Be Excited
- Advanced Discounting – From fixed prices to percentage-based discounts, create pricing structures tailored to your business needs.
- Buy X, Get Y – Perfect for complex bundle deals and promotional incentives.
- Volume-Based Pricing – Automatically adjust pricing based on order quantity, driving higher-value purchases.
- Deal Finder – Help customers maximise savings, increasing average order value and loyalty.
With Fortis, we’re making B2B pricing smarter, more flexible, and more powerful than ever.
