Symphony Commerce Launches Fortis: The Smart Discount Engine for B2B Digital Commerce

Symphony Commerce, the digital commerce innovator trusted by global B2B brands, wholesalers, distributors, and manufacturers, today announces the launch of Fortis, a powerful discount and pricing management engine designed specifically for the complexities of B2B e-commerce.

With dynamic pricing structures, personalised offers, and automated discount rules, Fortis takes the burden off businesses, making it easier than ever to implement strategic pricing, drive revenue growth, and strengthen customer relationships.

“In B2B, discounts aren’t just a promotional tool – they’re a critical part of commercial strategy,” said Kevin Jones, Founder & CTO of Symphony Commerce. “But for too long, businesses have been forced to navigate outdated systems, disconnected workflows, and complex manual processes just to manage pricing. Fortis changes that. We’ve built an engine that not only simplifies discounting but also enables businesses to be more strategic, agile, and competitive in their approach to pricing. This is a game-changer for digital commerce.”

Available in headless mode for ultimate flexibility and seamless integration, Fortis was designed to adapt to the unique needs of modern businesses.

Jones continued: “With Fortis, we’re not just providing a smarter way to manage discounts—we’re empowering businesses with complete control over how they integrate and execute their pricing strategies. Whether using the Symphony admin system or leveraging our fully supported API to connect Fortis with their ERP or accounting systems, businesses can implement discounting in a way that aligns perfectly with their existing workflows and operational needs.”

Powerful Pricing & Discount Capabilities

Designed to help wholesalers, distributors, and manufacturers maximise sales while maintaining margin control, Fortis provides a comprehensive suite of pricing tools:

🔹 Buy X, Get Y Discounts – Encourage bulk purchases with flexible, easy-to-configure promotional deals.

🔹 Volume-Based Discounts – Apply tiered discounts that reward higher order volumes.

🔹 Special Pricing Agreements (SPAs) – Create bespoke, customer-specific pricing that applies seamlessly across the purchasing journey.

🔹 Free Gift Promotions – Boost loyalty by offering complimentary gifts on qualifying purchases.

🔹 Discount Rules Management – Set detailed criteria to target the right customers with the right offers.

🔹 Deal Finder – Provide customers with real-time insights on how they can unlock better pricing before checkout.

Driving Real Business Impact

Beyond the pricing and discounting capabilities, Fortis delivers tangible business benefits by improving operational efficiency, increasing revenue opportunities, and enabling teams to work smarter.

💡 User-Friendly Interface

A simple, intuitive dashboard makes discount management straightforward. Teams can set up, modify, and monitor promotions effortlessly, with built-in tools like Symphony’s dedicated Knowledge Base offering step-by-step guides and video walkthroughs for extra support.

⏳ Time Efficiency

Bulk upload and rule duplication capabilities allow businesses to automate discount creation for thousands of SKUs in minutes—freeing up time to focus on higher-value tasks.

⚙️ Advanced Customisation

Fortis allows businesses to tailor promotions to their exact needs with:
✅ Seasonal or date-specific sales
✅ Minimum/maximum order thresholds
✅ Customer segmentation for precise targeting

📈 Increased Sales & Customer Engagement

By offering smart, strategic promotions, businesses can encourage larger purchases, improve customer retention, and drive overall revenue growth.

🔗 Simplified Integration for Complex B2B Needs

Traditional pricing integration can be a significant challenge in B2B digital commerce. Fortis handles the complexity so businesses don’t have to.

For example, Fortis automates Special Pricing Agreements (SPAs)—ensuring that tailored pricing applies seamlessly across every stage of the purchasing journey. No need for manual adjustments—customers always see the right price at checkout, while businesses maintain full control and visibility over their pricing strategy.

“Our customers don’t need another system that makes pricing more complicated,” said Matt Smith, CEO of Symphony Commerce. “They need a solution that works in the background, handling the complexity while giving them full confidence that their pricing strategies are being applied correctly. Fortis is that solution. It’s designed for the realities of B2B commerce: where pricing isn’t just a number, but a key driver of sales, loyalty, and competitive advantage.”

Fortis from Symphony Commerce is Available Now

With Fortis, Symphony Commerce continues its mission to empower B2B businesses with smarter, more intuitive digital commerce solutions.

By eliminating the friction of traditional pricing and discounting workflows, Fortis allows teams to focus on what really matters – building customer relationships, increasing sales, and driving long-term business growth.

Fortis is available now. To learn more, visit https://www.symphonycommerce.io/pages/fortis.