Live in a Month: The Rapid Rollout of Liberty Workwear’s B2B Ecommerce Portal

THE CLIENT

Liberty Workwear

Liberty Workwear, a trusted supplier of PPE and branded workwear, needed a digital solution that could support the rapid expansion of their B2B customer base.

Their previous ecommerce platform simply couldn’t keep up-only functioning for a handful of accounts and offering no reliable support when issues arose. Orders had to be manually exported and uploaded into Exchequer via CSV, and without integration or automation, growth was stalling and service was slipping.

As distributors of respected brands including Leo Workwear, ORN, Portwest, Regatta, and Helly Hansen, Liberty needed more than a quick fix-they needed a platform that could match their ambition, reflect their brand, and streamline the entire buying journey.

Challenges

Before partnering with Symphony Commerce, Liberty Workwear faced several operational challenges that were holding them back:

• Restricted Rollout
  Their previous solution only worked for a small subset of clients-making it impossible to scale or confidently onboard new B2B customers.
  
  
• Manual Order Handling
  Orders were processed through time-consuming CSV uploads into Exchequer ERP, introducing inefficiencies and a risk of error.
  
  
• Lack of ERP Integration
  The ecommerce system had no direct connection to Exchequer, forcing Liberty to manage critical data flows manually.
  
  
• Basic UX and Brand Limitations
  The platform lacked modern design and functionality-undermining the credibility and professionalism of Liberty’s online presence.
  
  
• Growth Stalled
  Without a stable and scalable foundation, Liberty couldn’t pursue their growth plans or meet the expectations of new B2B clients.

Solutions

Liberty Workwear turned to Symphony Commerce to deliver a future-ready B2B ecommerce platform-secure, professional, and integrated directly with their Exchequer ERP.

Key outcomes included:

• Secure B2B Ordering Portal
  Clients now log in to a personalised dashboard with their own pricing, products, and order history-making the buying process faster and easier.
  
  
• Exchequer ERP Integration
  Orders now sync directly with Exchequer, eliminating manual CSV uploads and dramatically improving back-office efficiency.
  
  
• Unified Customer Journey
  The ecommerce portal integrates seamlessly with the public-facing site-creating a single, smooth experience from browsing to checkout.
  
  
• Modernised Design & Branding
  A professional, polished frontend strengthens Liberty’s credibility and reflects the quality of the brands they supply.
  
  
• Scalable for Future Growth
  The new platform gives Liberty the confidence to onboard new B2B customers with ease knowing the tech is built to handle demand. 

Outcomes

Symphony Commerce delivered the new ecommerce platform in just one month - on time, on spec and without compromise.

Since launch, Liberty Workwear has:

• Onboarded new B2B clients with confidence
  
  
• Eliminated manual order handling
  
  
• Improved operational efficiency across teams
  
  
• Created a scalable digital foundation for future growth