The Bigger Picture
Matt Smith emphasised that Ensemble is not simply about referrals, but about creating commercial harmony across the B2B ecommerce landscape:
“Complexity is the reality for B2B businesses, and too many platforms try to flatten that complexity into cookie cutter solutions. At Symphony Commerce we embrace complexity. Ensemble is built to attract partners who want to help ambitious brands solve the most challenging problems, whether through smart integrations, strategic delivery or simply bringing the right opportunities to the table.”
“Our goal is to make Ensemble a high impact, low bureaucracy programme. We do not want partners filling out endless forms or waiting months for updates. We want them to feel empowered, connected and commercially rewarded. When they succeed, we succeed.”
“For agencies, Ensemble is a way to expand services and prove capability in complex commerce projects. For integrators, it is a path to faster adoption and stickier accounts. And for technology providers, it is about building integrations that matter to enterprise customers and generating long-term value together.”
Stewart Reynolds, Chief Revenue Officer at Symphony Commerce, added:
“Ensemble is a natural extension of how we already work with trusted agencies, integrators and technology providers. By formalising it, we can reward referrals, build deeper technical connections and go to market together more effectively. The programme is designed to deliver commercial wins for partners and better outcomes for clients.”
Hannah Spencer, Client Services Director at Symphony Commerce, said:
“From a client services perspective, Ensemble partners will be more than suppliers. They will be embedded collaborators. This approach means our joint customers get smoother delivery, integrated expertise and a truly unified solution. It is about creating trust and delivering consistency across every stage of the customer journey.”
Early Momentum
The programme has already attracted pilot partners from Symphony’s existing network, who are helping refine the onboarding flow and early success stories. Public applications are now open via Symphony’s website, with the first wave of confirmed partners due to be announced later this year.
Matt Smith concluded:
“We are starting with a small, handpicked group of partners to make sure the foundations are strong. By the time we expand Ensemble more broadly, we will have proven workflows, proven wins and proven value. That is when the programme will really accelerate.”
For more information on Ensemble, visit Symphony Commerce today.
