A Game-Changing Ecommerce Strategy: How Blue Blood Sports Boosted Customer Growth by 30% with Symphony

THE CLIENT

Blue Blood Sports

Blue Blood Sports, a specialist provider of bespoke and customisable sports kits, uniforms, workwear, and leisurewear, was rapidly expanding but encountering limitations with its existing ecommerce platform. 

Their previous website, built on Wix, struggled to support their growing business due to its lack of flexibility for complex products, limited data insights, and inefficient management of customisation options.

In October 2023, Blue Blood Sports made the strategic decision to migrate to Symphony to streamline operations and support the next phase of growth. 

Since making the switch, they have seen a 30% increase in their customer base, thanks to a more efficient and user-friendly ecommerce experience.

Challenges

• Limited Product Complexity: Wix was sufficient for basic products but struggled to handle customisations, variations, and bespoke orders.

• Difficult Website Management: Staff found the platform cumbersome and inefficient, making it difficult to update product listings and manage the site.

• Lack of Data Insights: Extracting sales data and customer trends was challenging, restricting their ability to make informed business decisions.

• Integration Gaps: The site did not align effectively with their social media and marketing strategy, limiting brand reach.

• Manual Processes: Setting up new customers and processing orders required significant manual effort, leading to inefficiencies.

Solution

• A Streamlined, User-Friendly Website: Staff can now easily update and manage the site, increasing efficiency and reducing administrative workload.

• Enhanced Product Customisation: Customers can now easily shop for their local club, school, or university, with password-protected areas for exclusive access to specific collections.

• Improved Data Insights: The company now has access to detailed sales trends, allowing them to identify high-performing products and better serve their customers.

• Seamless Marketing Integration: The new site is fully aligned with their social media and marketing efforts, enhancing brand visibility and engagement.

• Efficient Self-Service Process: A simplified customer onboarding and ordering experience allows for quicker account setup and a smoother purchasing journey.

Outcomes