Sixfold Growth: How Building Plastics Online Scaled Their Ecommerce Operations with Symphony

THE CLIENT

Building Plastics Online

Building Plastics Online is a nationwide distributor of plastic building products, including fascia, soffit, guttering, cladding, polycarbonate roofing, and more. 

With over 300 click-and-collect locations across the UK, the business needed a robust and scalable ecommerce solution to match its operational growth.

After encountering growing limitations with their previous EKM platform - hindered by an outdated backend, basic feature set, and poor customer support - Building Plastics Online made the strategic decision to migrate ecommerce platform to Symphony. 

Since making the switch, the business has seen transformative online sales results:

• Ecommerce turnover is now six times higher than before the migration
  
  
• Over 100,000 orders have been successfully processed via the platform

Challenges

Before migrating to Symphony Commerce, Building Plastics Online faced several critical challenges that limited their ability to grow and serve their customers effectively:

• Outdated Technology: The EKM platform lacked the modern capabilities needed to support a high-volume, multi-location ecommerce operation.
  
  
• Limited Features: Managing thousands of SKUs and a broad product offering was inefficient and inflexible.
  
  
• Poor Customer Support & Lack of Expertise: Limited access to ecommerce guidance made it difficult to optimise the site or drive growth.
  
  
• Inflexible Delivery Options: Handling over 300 click-and-collect locations was a major logistical challenge due to platform constraints.

Solution

Partnering with Symphony empowered Building Plastics Online with a future-ready ecommerce ecosystem tailored to their unique needs. Key enhancements included:

• Modernised Ecommerce Platform: A robust system built to efficiently handle thousands of SKUs, with a seamless and intuitive interface for customers.
  
  
• Scalable Click-and-Collect Functionality: Customers can now easily select from over 300 nationwide pickup locations, streamlining purchase processes.
  
  
• Advanced Online Payments Integration: Support for major payment methods including credit/debit cards, Apple Pay, Google Pay, PayPal, and Klarna.
  
  
• Boosted Operational Efficiency: With over 100,000 orders processed, the platform has scaled effortlessly to match business growth.
  
  
• Improved Support and Stability: Symphony has provided ongoing strategic support, helping to improve visibility, drive customer acquisition, and ensure reliable site performance - enabling the team to focus on expanding their reach.

Outcomes

Since migrating to Symphony, Building Plastics Online experienced significant results:

• Ecommerce turnover is now six times higher than on their previous platform
  
  
• Operations have become more efficient and scalable
  
  
• The customer experience has been significantly improved across product discovery, checkout, and fulfilment