---
title: "Sixfold Growth: How Building Plastics Online Scaled Their Ecommerce Operations with Symphony"
description: After encountering growing limitations with their previous EKM platform, Building Plastics Online decided to migrate ecommerce platform to Symphony.
image: https://resources.symphonycommerce.io/hubfs/Marketing/Customers/Building%20Plastics%20Online/Building%20Plastics%20Online%20logo%20-%20square.jpg
---

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# Sixfold Growth: How Building Plastics Online Scaled Their Ecommerce Operations with Symphony

 Read Time **8 mins** | May 12, 2025 1:04:16 PM

<https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fresources.symphonycommerce.io%2Fblog%2Fhow-building-plastics-online-scaled-their-ecommerce-operations-with-symphony> [mailto:?subject=Sixfold%20Growth%3A%20How%20Building%20Plastics%20Online%20Scaled%20Their%20Ecommerce%20Operations%20with%20Symphony&body=https%3A%2F%2Fresources.symphonycommerce.io%2Fblog%2Fhow-building-plastics-online-scaled-their-ecommerce-operations-with-symphony](mailto:?subject=Sixfold%20Growth%3A%20How%20Building%20Plastics%20Online%20Scaled%20Their%20Ecommerce%20Operations%20with%20Symphony&body=https%3A%2F%2Fresources.symphonycommerce.io%2Fblog%2Fhow-building-plastics-online-scaled-their-ecommerce-operations-with-symphony)

[![Building-Plastics-Online-Ltd.png](https://resources.symphonycommerce.io/hs-fs/hubfs/Marketing/Customers/Building%20Plastics%20Online/Building-Plastics-Online-Ltd.png.png?width=600&height=228&name=Building-Plastics-Online-Ltd.png.png)](https://www.plasticbuildingsupplies.com/)

---

THE CLIENT

## Building Plastics Online

Building Plastics Online is a nationwide distributor of plastic building products, including fascia, soffit, guttering, cladding, polycarbonate roofing, and more. 

With over **300 click-and-collect locations across the UK**, the business needed a robust and scalable ecommerce solution to match its operational growth.

After encountering growing limitations with their previous EKM platform - hindered by an outdated backend, basic feature set, and poor customer support - **Building Plastics Online made the strategic decision to migrate ecommerce platform to Symphony**. 

Since making the switch, the business has seen transformative online sales results:

- **Ecommerce turnover is now six times higher** than before the migration
- **Over 100,000 orders** have been successfully processed via the platform

 

## Challenges

Before migrating to Symphony Commerce, [Building Plastics Online](https://www.plasticbuildingsupplies.com/) faced several critical challenges that limited their ability to grow and serve their customers effectively:

- **Outdated Technology**: The EKM platform lacked the modern capabilities needed to support a high-volume, multi-location ecommerce operation.
- **Limited Features**: Managing thousands of SKUs and a broad product offering was inefficient and inflexible.
- **Poor Customer Support & Lack of Expertise**: Limited access to ecommerce guidance made it difficult to optimise the site or drive growth.
- **Inflexible Delivery Options**: Handling over 300 click-and-collect locations was a major logistical challenge due to platform constraints.

---

![Building Plastics Online - webpage](https://resources.symphonycommerce.io/hs-fs/hubfs/Marketing/Customers/Building%20Plastics%20Online/Building%20Plastics%20Online%20-%20webpage.webp?width=2874&height=1416&name=Building%20Plastics%20Online%20-%20webpage.webp)

## Solution

Partnering with Symphony empowered [Building Plastics Online](https://www.plasticbuildingsupplies.com/) with a future-ready ecommerce ecosystem tailored to their unique needs. Key enhancements included:

- **Modernised Ecommerce Platform**: A robust system built to efficiently handle thousands of SKUs, with a seamless and intuitive interface for customers.
- **Scalable Click-and-Collect Functionality**: Customers can now easily select from **over 300 nationwide pickup locations**, streamlining purchase processes.
- **Advanced Online Payments Integration**: Support for major payment methods including **credit/debit cards, Apple Pay, Google Pay, PayPal, and Klarna**.
- **Boosted Operational Efficiency**: With **over 100,000 orders processed**, the platform has scaled effortlessly to match business growth.
- **Improved Support and Stability**: Symphony has provided ongoing strategic support, helping to improve visibility, drive customer acquisition, and ensure reliable site performance - enabling the team to focus on expanding their reach.

---

Symphony has transformed the way we do business online.

The platform is robust, easy to use, and has allowed us to scale quickly while offering a much better experience to our customers. We couldn’t be happier with the results.

**Anthony O’Sullivan**  
Managing Director, Building Plastics Online

## Outcomes

Since migrating to Symphony, [Building Plastics Online](https://www.plasticbuildingsupplies.com/) experienced significant results:

- **Ecommerce turnover is now six times higher** than on their previous platform
- Operations have become **more efficient and scalable**
- The **customer experience has been significantly improved** across product discovery, checkout, and fulfilment

---

---

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