--- title: "Doubled Sales: Tiger Feet’s Leap to B2B Success with Symphony Commerce" description: Tiger Feet migrated to Symphony Commerce to enhance their online operations, improve efficiency and improve their service. The result? Doubled sales! image: https://resources.symphonycommerce.io/hubfs/Tiger%20Feet%20logo%20square.webp --- [Skip to Content](https://resources.symphonycommerce.io/blog/tiger-feets-journey-to-b2b-success-with-symphony-commerce#body) [![Logo mark Symphony Commerce in black](https://resources.symphonycommerce.io/hubfs/logo-mark-symphony-commerce-black-ergb.svg "Logo mark Symphony Commerce in black")](https://www.symphonycommerce.io/) Toggle Menu - [WHY SYMPHONY?](https://www.symphonycommerce.io/pages/why-shopblocks) Toggle children for WHY SYMPHONY? - [EXCLUSIVELY B2B ECOMMERCE](https://www.symphonycommerce.io/pages/why-shopblocks#exclusivelyB2B) - [LIMITLESS INTEGRATION](https://www.symphonycommerce.io/pages/why-shopblocks#ftv) - [FASTEST TIME TO VALUE](https://www.symphonycommerce.io/pages/why-shopblocks#limitlessIntegration) - [SEAMLESS MIGRATION](https://www.symphonycommerce.io/pages/why-shopblocks#seamlessMigration) - [CUSTOMER SUCCESS](https://www.symphonycommerce.io/pages/customer-success) Toggle children for CUSTOMER SUCCESS - [Case Studies Discover how Symphony Commerce has helped businesses overcome challenges and achieve remarkable growth through tailored ecommerce solutions.](https://www.symphonycommerce.io/pages/case-studies) - [FEATURES](https://www.symphonycommerce.io/pages/features-in-focus) Toggle children for FEATURES - [Nexus – White Label Storefront Platform Power your partners with ready-to-launch white label storefronts, built for scale and B2B complexity.](https://www.symphonycommerce.io/pages/nexus) - [Integrations Extend your Symphony Commerce capabilities with hundreds of API integrations built to connect your stack, your way.](https://www.symphonycommerce.io/pages/api-integrations-to-power-up-your-ecommerce) - [Fortis – Smarter Discounts for Bigger B2B Deals Elevate your promotional strategies with Fortis by Symphony Commerce.](https://www.symphonycommerce.io/pages/fortis) - [Symphony Pay – Trusted Payment Options for Modern B2B Commerce Built for the complexity of business-to-business commerce and trusted by businesses who refuse to compromise.](https://www.symphonycommerce.io/pages/symphony-pay) - [PRICING](https://www.symphonycommerce.io/pages/pricing) - [PARTNERSHIPS](https://www.symphonycommerce.io/pages/ensemble) - [INSIGHTS HUB](https://resources.symphonycommerce.io/blog) - [Knowledge Base](https://resources.shopblocks.com/knowledge-base) [Knowledge Base](https://resources.shopblocks.com/knowledge-base) - [Login](https://www.shopblocks.com/login) [Login](https://www.shopblocks.com/login) - [Get in Touch](https://www.shopblocks.com/pages/contact) [Free Decision Kit Download: The No-Nonsense Guide to Ecommerce Migration](https://resources.symphonycommerce.io/blog/whitepaper-breaking-free-from-compromise-your-guide-to-ecommerce-platform-migration) [back to blog](https://resources.symphonycommerce.io/blog) # Doubled Sales: Tiger Feet’s Leap to B2B Success with Symphony Commerce Read Time **10 mins** | Mar 4, 2025 2:32:34 PM [mailto:?subject=Doubled%20Sales%3A%20Tiger%20Feet%E2%80%99s%20Leap%20to%20B2B%20Success%20with%20Symphony%20Commerce&body=https%3A%2F%2Fresources.symphonycommerce.io%2Fblog%2Ftiger-feets-journey-to-b2b-success-with-symphony-commerce](mailto:?subject=Doubled%20Sales%3A%20Tiger%20Feet%E2%80%99s%20Leap%20to%20B2B%20Success%20with%20Symphony%20Commerce&body=https%3A%2F%2Fresources.symphonycommerce.io%2Fblog%2Ftiger-feets-journey-to-b2b-success-with-symphony-commerce) ![Tiger Feet logo](https://resources.symphonycommerce.io/hs-fs/hubfs/Marketing/Customers/Tiger%20Feet%20logo.webp?width=1833&height=407&name=Tiger%20Feet%20logo.webp) --- THE CLIENT ## Tiger Feet The UK's Leading Greeting Card & Party Wholesaler Tiger Feet, formerly BGC Wholesale, is a leading wholesaler for all things greeting, party, gifts, stationery, and events. Operating from nine warehouses across the UK and Ireland, Tiger Feet offers an extensive selection of over 50,000 products to its B2B customer base.  However, as their business grew, they faced mounting challenges with their previous ecommerce platform, Sana Commerce. In August 2024, Tiger Feet transitioned to Symphony Commerce to enhance their online operations, improve efficiency, and better serve their customers.   ## Challenges Before migrating to Symphony Commerce, Tiger Feet encountered several significant obstacles in their online operations: - **Customer Onboarding Issues**: A cumbersome process for new customers to create accounts and start purchasing hindered conversions. - **Low Conversion Rates**: Poor site performance and usability discouraged visitors from completing purchases. - **Slow Site Load Speeds**: Performance issues negatively impacted the user experience and customer retention. - **Costly and Time-Consuming Changes**: Updating the website required expensive developer input, limiting responsiveness to business needs and seasonal marketing opportunities. - **Backend Interface****:** The Sana Commerce backend was complex and inefficient for managing and editing a vast catalogue of over 50,000 products. --- ![Tiger Feet Locations - Find A Store Near You](https://resources.symphonycommerce.io/hs-fs/hubfs/Marketing/Customers/Tiger%20Feet%20Locations%20-%20Find%20A%20Store%20Near%20You.png?width=1431&height=867&name=Tiger%20Feet%20Locations%20-%20Find%20A%20Store%20Near%20You.png) ## Solutions Tiger Feet partnered with Symphony Commerce to overcome these challenges and implement a more effective ecommerce solution. Key improvements included: - **Enhanced B2B Features**: A seamless process for new customers to register and begin shopping, integrated with Tiger Feet’s customer approval workflows. New customers are automatically assigned to the appropriate pricing tier, ensuring a tailored experience. - **User-Friendly Design Tools**: Self-service design capabilities enabled Tiger Feet to make quick and cost-effective changes without relying on developers. - **Improved Performance**: Optimised website load speeds ensured a smoother browsing experience for customers. - **Intuitive Backend Experience**: A simplified interface made managing and editing the extensive product catalogue more efficient. - **Seamless Integration**: A robust integration with Microsoft Navision synced product, stock, and price data while enabling two-way syncing for orders and customer information, streamlining operations. --- ***Symphony Commerce has revolutionised how we operate online. The ability to manage our website independently, combined with the seamless integration with our internal systems, has been a game-changer.*** ***We're already seeing the benefits, and we're excited about what's to come.*** **Jon Fawcett** Head of E-Commerce at Tiger Feet ## Outcomes Since implementing a digital commerce ecosystem from Symphony Commerce, Tiger Feet has experienced transformative changes: - **Greater control** over website management, enabling quick adjustments to align with business priorities. - **Improved efficiency and reduced costs** by eliminating reliance on developers for routine updates. - **Enhanced customer experience,** with a smoother onboarding process and tailored pricing tiers driving engagement.  - **More than doubled sales** in a 12 month period and a huge **boost in conversion rates from 9% to 20%**!  --- --- ## Discover how we can help evolve your ecommerce [Get in Touch](https://www.shopblocks.com/pages/contact) ![UKs Leading Greeting Card & Party Wholesaler - Tiger Feet](https://resources.symphonycommerce.io/hs-fs/hubfs/Marketing/Customers/UKs%20Leading%20Greeting%20Card%20%26%20Party%20Wholesaler%20-%20Tiger%20Feet.png?%20Party%20Wholesaler%20-%20Tiger%20Feet.png&width=1431&height=867&name=UKs%20Leading%20Greeting%20Card%20%26%20Party%20Wholesaler%20-%20Tiger%20Feet.png?%20Party%20Wholesaler%20-%20Tiger%20Feet.png) ## Commerce without compromise ![](https://resources.symphonycommerce.io/hubfs/favicon-white-bg.ico) [mailto:marketing@symphonycommerce.io](mailto:marketing@symphonycommerce.io) ##### Symphony Commerce Insights Commerce Without Compromise: that’s our mantra at Symphony. Our insights break down the latest industry trends, digital innovations, and business strategies shaping the future of ecommerce. Share the Love [mailto:?subject=Doubled%20Sales%3A%20Tiger%20Feet%E2%80%99s%20Leap%20to%20B2B%20Success%20with%20Symphony%20Commerce&body=https%3A%2F%2Fresources.symphonycommerce.io%2Fblog%2Ftiger-feets-journey-to-b2b-success-with-symphony-commerce](mailto:?subject=Doubled%20Sales%3A%20Tiger%20Feet%E2%80%99s%20Leap%20to%20B2B%20Success%20with%20Symphony%20Commerce&body=https%3A%2F%2Fresources.symphonycommerce.io%2Fblog%2Ftiger-feets-journey-to-b2b-success-with-symphony-commerce) You May Like These ## Related Articles ![](https://resources.symphonycommerce.io/hs-fs/hubfs/Marketing/Blog%20Image%20Content/Frustrated%20Migrators/12%20-%20tiger%20feet%20-%20tigers-eye.jpg?width=700&name=12%20-%20tiger%20feet%20-%20tigers-eye.jpg) Insight Blogs ### [Case Study Spotlight – How Tiger Feet Doubled Their Revenue With A Transformed Digital Commerce Ecosystem](https://resources.symphonycommerce.io/blog/case-study-spotlight-how-tiger-feet-transformed-its-digital-commerce-ecosystem) Tiger Feet, a leading wholesaler in the UK and Ireland, made the bold move to upgrade its ecommerce ... Read More ![](https://resources.symphonycommerce.io/hs-fs/hubfs/unlocking-the-future-of-b2b-ecommerce-the-composable-commerce-revolution.jpg?width=700&name=unlocking-the-future-of-b2b-ecommerce-the-composable-commerce-revolution.jpg) Insight Blogs ### [Unlocking the Future of B2B Ecommerce: The Composable Commerce Revolution](https://resources.symphonycommerce.io/blog/unlocking-the-future-of-b2b-ecommerce-the-composable-commerce-revolution) In the fast-paced world of B2B ecommerce, staying ahead of the competition requires more than just i... 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