R K Wholesale Limited

Overall Traffic Up 88%

THE CLIENT

Tower Housewares

Tower Housewares is a renowned British brand with over 100 years of experience in manufacturing innovative and quality kitchen products. They have been the UK’s #1 for pressure cookers, cookware and kitchen appliances since 1912!

As consumer preferences evolve and the online market continues to expand, Tower Housewares recognised the importance of adapting to keep pace with this growth. In this case study, we'll uncover some insights into how Symphony Commerce revolutionised their website, enabling Tower Housewares to stay ahead of the curve and capitalise on emerging opportunities, all with the fastest time to value.

Challenges

Tower Housewares embarked on their ecommerce journey utilising both Magento and Shopify, yet soon encountered a great number of challenges. These hurdles significantly impeded their ability to seamlessly integrate custom solutions and obstructed their capacity for sustainable growth.

Mismanagement of inventory led to instances of both overselling and underselling products, characterised by rapid stock fluctuations, ultimately compromising customer satisfaction. Alongside this, their scattered data management system and reliance on developers for modifications hampered in-house management efficiency and online performance.

Persistent issues with a lack of design flexibility and slow technical adjustments left the team consistently trailing behind competitors, heightening their need for a comprehensive solution. They needed to implement measures to enable them to regain lost ground and secure their position in the market.

EFFECTIVE MIGRATION

Solutions

Tower Housewares underwent a complete website migration, including a detailed project solution by our in-house Customer Success & Implementations team. This ensured seamless integration of custom solutions and enhanced data visibility in customer accounts.  Additionally, BlockLab facilitated swift content management and SEO control, enhancing marketing effectiveness.

The implementation of StockPort™ provided Tower Housewares with one centralised and flexible data management system, addressing inventory mismanagement issues. This removed overselling and underselling instances, improving customer satisfaction and gave stability for the company to grow.

Symphony Commerce's API integration empowered Tower Housewares' team with self-sufficiency in syncing order and customer information across systems. Simplified custom integrations, without developer assistance, facilitated quick platform integration, boosting operational efficiency. Along with this, they received in-house training  and ongoing support giving them confidence to adapt and test new innovative ideas.  

Results

Since launching on Symphony Commerce, Tower Housewares have experienced remarkable success across the platform. They've achieved record sales and stability, paving the way for a future-proof business that can comfortably scale at speed. With overall traffic up 88% from organic search, they now have fully indexable pages, reaching more customers than ever before.

Moving forward, Tower Housewares will continue to work closely with Customer Success, leaning on the team for expert support throughout the evolution of their new platform. Symphony Commerce remains deeply committed to customer success, and with Tower Housewares' ambition to grow, Symphony Commerce is confident to lead the way in ecommerce evolution.