--- title: How to manage subscribers and lists in the Email Marketing Plugin description: The Subscribers area brings together everyone who has subscribed through your website. You can organise them into static or dynamic lists. --- [Skip to content](https://resources.symphonycommerce.io/knowledge-base/how-to-manage-subscribers-and-lists-in-the-email-marketing-plugin#main-content) [File a Ticket](https://resources.symphonycommerce.io/knowledge-base/kb-tickets/new?hsLang=en) [Go to Customer Portal](https://clienthub.symphonycommerce.io/tickets-view?hsLang=en) [![symphony-commerce-logo-mark-white-rgb-1500px-w-350ppi](https://resources.symphonycommerce.io/hs-fs/hubfs/Design/Logo/symphony-commerce-logo-mark-white-rgb-1500px-w-350ppi.png?width=40&height=40&name=symphony-commerce-logo-mark-white-rgb-1500px-w-350ppi.png)](https://resources.symphonycommerce.io/knowledge-base?hsLang=en) - [WHY SYMPHONY?](https://www.symphonycommerce.io/pages/why-shopblocks) Show submenu for WHY SYMPHONY? - [EXCLUSIVELY B2B ECOMMERCE](https://www.symphonycommerce.io/pages/why-shopblocks#exclusivelyB2B) - [LIMITLESS INTEGRATION](https://www.symphonycommerce.io/pages/why-shopblocks#ftv) - [FASTEST TIME TO VALUE](https://www.symphonycommerce.io/pages/why-shopblocks#limitlessIntegration) - [SEAMLESS MIGRATION](https://www.symphonycommerce.io/pages/why-shopblocks#seamlessMigration) - [CUSTOMER SUCCESS](https://www.symphonycommerce.io/pages/customer-success) Show submenu for CUSTOMER SUCCESS - [CASE STUDIES](https://www.symphonycommerce.io/pages/case-studies) - [FEATURES](https://www.symphonycommerce.io/pages/features-in-focus) Show submenu for FEATURES - [NEXUS – WHITE LABEL STOREFRONT PLATFORM](https://www.symphonycommerce.io/pages/nexus) - [INTEGRATIONS](https://www.symphonycommerce.io/pages/api-integrations-to-power-up-your-ecommerce) - [FORTIS – SMARTER DISCOUNTS FOR BIGGER B2B DEALS](https://www.symphonycommerce.io/pages/fortis) - [SYMPHONY PAY – TRUSTED PAYMENT OPTIONS FOR MODERN B2B COMMERCE](https://www.symphonycommerce.io/pages/symphony-pay) - [PRICING](https://www.symphonycommerce.io/pages/pricing) - [PARTNERSHIPS](https://www.symphonycommerce.io/pages/ensemble) - [INSIGHTS HUB](https://resources.symphonycommerce.io/blog) Open main navigation Close main navigation - [WHY SYMPHONY?](https://www.symphonycommerce.io/pages/why-shopblocks) Show submenu for WHY SYMPHONY? - [EXCLUSIVELY B2B ECOMMERCE](https://www.symphonycommerce.io/pages/why-shopblocks#exclusivelyB2B) - [LIMITLESS INTEGRATION](https://www.symphonycommerce.io/pages/why-shopblocks#ftv) - [FASTEST TIME TO VALUE](https://www.symphonycommerce.io/pages/why-shopblocks#limitlessIntegration) - [SEAMLESS MIGRATION](https://www.symphonycommerce.io/pages/why-shopblocks#seamlessMigration) - [CUSTOMER SUCCESS](https://www.symphonycommerce.io/pages/customer-success) Show submenu for CUSTOMER SUCCESS - [CASE STUDIES](https://www.symphonycommerce.io/pages/case-studies) - [FEATURES](https://www.symphonycommerce.io/pages/features-in-focus) Show submenu for FEATURES - [NEXUS – WHITE LABEL STOREFRONT PLATFORM](https://www.symphonycommerce.io/pages/nexus) - [INTEGRATIONS](https://www.symphonycommerce.io/pages/api-integrations-to-power-up-your-ecommerce) - [FORTIS – SMARTER DISCOUNTS FOR BIGGER B2B DEALS](https://www.symphonycommerce.io/pages/fortis) - [SYMPHONY PAY – TRUSTED PAYMENT OPTIONS FOR MODERN B2B COMMERCE](https://www.symphonycommerce.io/pages/symphony-pay) - [PRICING](https://www.symphonycommerce.io/pages/pricing) - [PARTNERSHIPS](https://www.symphonycommerce.io/pages/ensemble) - [INSIGHTS HUB](https://resources.symphonycommerce.io/blog) - [File a Ticket](https://resources.symphonycommerce.io/knowledge-base/kb-tickets/new) - [Go to Customer Portal](https://clienthub.symphonycommerce.io/tickets-view) - [VISIT OUR WEBSITE](https://www.symphonycommerce.io/) [VISIT OUR WEBSITE](https://www.symphonycommerce.io/) How can we help you? - There are no suggestions because the search field is empty. 1. [Symphony Knowledge Base](https://resources.symphonycommerce.io/knowledge-base?hsLang=en) 2. [Marketing](https://resources.symphonycommerce.io/knowledge-base/marketing?hsLang=en) 3. [Email](https://resources.symphonycommerce.io/knowledge-base/marketing?hsLang=en#email) # How to manage subscribers and lists in the Email Marketing Plugin ## The Subscribers area brings together everyone who has subscribed through your website. You can organise them into static or dynamic lists. ### How do I add a subscriber manually? To add an individual subscriber: 1\. Open the **Email Marketing Plugin**. 2\. Navigate to **Subscribers**. 3\. Click **Add Subscriber** to open the subscriber creation form. 4\. Enter the subscriber's email address and any other required details. 5\. Choose whether to send a welcome email. 6\. Save the subscriber. The welcome email option may already be selected, depending on your welcome email settings for manual subscriptions. You can override the option before saving each subscriber. ### ![](https://resources.symphonycommerce.io/hs-fs/hubfs/image-png-Sep-17-2026-04-59-53-9109-PM.png?width=670&height=180&name=image-png-Sep-17-2026-04-59-53-9109-PM.png) ![](https://resources.symphonycommerce.io/hs-fs/hubfs/image-png-Sep-17-2026-05-00-19-1514-PM.png?width=670&height=307&name=image-png-Sep-17-2026-05-00-19-1514-PM.png) ### How do I import an existing subscriber list? If you are moving from another email marketing platform, you can import your existing subscribers in bulk. 1\. Navigate to **Subscribers**. 2\. Choose the **import** option. 3\. Select and import your subscriber list. 4\. Review the welcome email option before completing the import. If the contacts are already part of your audience, consider turning off the welcome email option. This prevents existing subscribers from receiving an unexpected welcome message during the migration. ![](https://resources.symphonycommerce.io/hs-fs/hubfs/image-png-Sep-17-2026-05-03-09-1116-PM.png?width=670&height=521&name=image-png-Sep-17-2026-05-03-09-1116-PM.png) ### Exporting subscribers You can export your subscribers whenever you need a copy of your audience data. From the **Subscribers** area, select the export option and follow the prompts to download the subscriber data. ![](https://resources.symphonycommerce.io/hs-fs/hubfs/image-png-Sep-17-2026-05-04-04-0845-PM.png?width=309&height=66&name=image-png-Sep-17-2026-05-04-04-0845-PM.png) ### Creating a static list A static list is a fixed group of subscribers that you manage manually. It changes only when you add or remove subscribers yourself. #### To create a static list: 1\. Open the **lists** area within the **Subscribers** tab. 2\. Create a new list. 3\. Give the list a descriptive name. 4\. Select **Static** as the list type. 5\. Save the list. 6\. Add subscribers individually or import a larger group. Static lists can also be exported whenever required. ![](https://resources.symphonycommerce.io/hs-fs/hubfs/image-png-Sep-17-2026-05-05-24-6790-PM.png?width=670&height=122&name=image-png-Sep-17-2026-05-05-24-6790-PM.png) Creating a dynamic list Dynamic lists use rules to find matching subscribers automatically. Instead of selecting each subscriber yourself, you define the customer behaviour or order criteria that someone must meet. #### To create a dynamic list: 1\. Open the **lists** area within the **Subscribers** tab. 2\. Create a new list. 3\. Give the list a descriptive name. 4\. Select **Dynamic** as the list type. 5\. Save the list. 6\. Add one or more product purchase or order history rules. 7\. Generate a preview to check the results. ### ![](https://resources.symphonycommerce.io/hs-fs/hubfs/image-png-Sep-17-2026-05-06-26-0958-PM.png?width=670&height=122&name=image-png-Sep-17-2026-05-06-26-0958-PM.png) Product purchase rules for Dynamic Lists Product purchase rules can identify customers based on products they have bought. You can filter using: \- Brand name \- Category path \- Product name \- SKU \- Product tag Available conditions include: \- Equals \- Contains \- Does not equal \- Does not contain ![](https://resources.symphonycommerce.io/hs-fs/hubfs/image-png-Sep-17-2026-05-07-21-5134-PM.png?width=670&height=292&name=image-png-Sep-17-2026-05-07-21-5134-PM.png) ### Order history rules for Dynamic Lists Order history rules can use: \- Average order revenue \- Date of first purchase \- Date of last purchase \- Days since last purchase \- Total order revenue \- Total number of orders Because these rules apply to customers who have already placed an order, their values must be positive. For example, a total orders rule must begin at one or more, rather than zero. ![](https://resources.symphonycommerce.io/hs-fs/hubfs/image-png-Sep-17-2026-05-08-05-2074-PM.png?width=670&height=245&name=image-png-Sep-17-2026-05-08-05-2074-PM.png) **Combining rules** Rules can be combined to create a more specific audience. For example, you could find subscribers who: \- Bought a product from the **Bolts & Screws** category; and \- Have an average order revenue of at least **£100**. ![](https://resources.symphonycommerce.io/hs-fs/hubfs/image-png-Sep-17-2026-05-09-33-0645-PM.png?width=670&height=286&name=image-png-Sep-17-2026-05-09-33-0645-PM.png) ### Previewing a dynamic list Dynamic list eligibility changes as customer behaviour changes. A subscriber may qualify after placing an order or stop qualifying when their activity no longer meets the rules. Generate a preview to confirm that your rules are finding the intended audience. A new preview can be generated every five minutes and displays the first 100 matching subscribers. A preview is a check, not a fixed recipient list. When you use a dynamic list in a campaign, the final audience is calculated when you send the campaign. Tips \- Use clear list names so that campaign audiences are easy to identify. \- Use static lists when you need a fixed, manually controlled group. \- Use dynamic lists when the audience should update with customer behaviour. \- Review imported contacts carefully before choosing to send a welcome email. \- Preview dynamic lists before using them in a campaign.   - [Getting started](https://resources.symphonycommerce.io/knowledge-base/getting-started?hsLang=en) - [Settings](https://resources.symphonycommerce.io/knowledge-base/settings?hsLang=en#main-content) - [Payment Methods](https://resources.symphonycommerce.io/knowledge-base/settings?hsLang=en#payment-methods) - [Redirects](https://resources.symphonycommerce.io/knowledge-base/settings?hsLang=en#redirects) - [Deliveries](https://resources.symphonycommerce.io/knowledge-base/settings?hsLang=en#deliveries) - [Notifications And Emails](https://resources.symphonycommerce.io/knowledge-base/settings?hsLang=en#notifications-and-emails) - [Users](https://resources.symphonycommerce.io/knowledge-base/settings?hsLang=en#users) - 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